CEI Constructors, one of Colorado’s leading civil construction companies, has built its reputation through decades of high-quality work and strong industry relationships. However, like many in the construction industry, they relied heavily on word of mouth and reputation to attract new projects. Recognizing the need to establish a stronger digital presence, CEI took a bold step into video marketing to showcase their expertise, capabilities, and partnerships across the industry.

The Strategy

We developed a year-long video series tailored for LinkedIn and CEI’s website, designed to elevate their brand and attract new business. This campaign focuses on three key elements:

• Project Highlights: Each video provides an in-depth look at CEI’s projects, demonstrating the scale, complexity, and craftsmanship involved. By capturing their work in action, we emphasize the company’s expertise in civil construction.

• Capabilities Showcase: Through dynamic visuals and expert interviews, we highlight CEI’s ability to handle complex infrastructure projects, reinforcing their position as a leader in the industry.

• Industry Partnerships: Collaboration is at the heart of CEI’s success. These videos will integrate key partners—engineering firms, subcontractors, and suppliers—to demonstrate the strength of their network and the collaborative effort behind each project.

The Execution

The video series is designed to be engaging, professional, and informative. Filming takes place on-site, capturing active job sites, completed projects, and behind-the-scenes operations. The storytelling approach ensures that each video not only showcases CEI’s work but also educates potential clients and industry partners about their capabilities.

The Impact

By investing in digital marketing, CEI is making a strategic shift that positions them for long-term success. This series will increase visibility, drive engagement on LinkedIn, and attract new business opportunities by putting their name and expertise in front of the right audience.

CEI’s commitment to innovation extends beyond construction—it’s now a key part of their marketing strategy. With a powerful video presence, they are no longer just relying on word of mouth; they are actively shaping their brand and leading the industry forward.