How to use video to elevate your marketing strategy

We humans like human connection
Even though we can’t always be face-to-face, video is the next best thing!

• 93% of businesses landed a new customer after sharing a video on social media

• Video is the second most viewed content daily, behind a generic social media post.

Ok, but How does it work? 

Video can seriously drive your engagement.

Tweets with video have up to 10 times more engagement that non-video tweets and people are twice as likely to share video content with friends.

Video Builds Trust

81% of consumers say brand trust is significant in their buying decision.

We can garner this trust by creating video testimonials, brand story videos and explainer videos. These create a connection with your audience and show an authenticity to your brand which in turn builds trust. This is where your creativity comes into play, think about how you want to be perceived by your audience.

I’m sold, but how do I start?

STORY IS KING!

Start by telling YOUR brand story in a video. Think who, what, and why?

Be authentic! 86% of consumers say authenticity is a key factor when making a buying decision. 

So the video is made, do I just post it?

Have a strategy behind your distribution

Where does your target audience live?

If we’re talking Gen Z, Tiktok, IG, and Snapchat are the play!

Boomers…well then it’s Facebook. 

Pay attention to changes in platform capabilities and limitations, we want to optimize our video for performance for each platform.

Platforms are not all equal and are constantly updating and making changes to what you’re able to show when it comes to video, so stay on top of trends and know what your desired platform is capable of.

Ok, it’s posted. How can we optimize?

We’re almost done! Optimizing your search-ability is super important.

Create custom/compelling thumbnails which create intrigue.

Include video transcript - this one helps with SEO.

Engaging headlines + descriptions about your video.

Last but not least! Don’t forget your CTA and keep it simple, we don’t want to add too many unnecessary steps.

In conclusion, video is a powerful supplement for building human connection. It increases brand trust and customer engagement, which in turn boosts sales! It’s important to have a strategy behind your video so you can showcase exactly what you want to your target audience and influence them on how you want to be perceived as brand. Lastly, stay on top of trends and have plan for your video distribution to get the most out of your efforts.

If you’re curious how YOU can start incorporating video to boost your sales, book a free 30 minute video strategy session with us today!